Mr. Boulanger joined the marketing team of Metro in 1996. In 2002, he was appointed Vice-President Marketing for the Quebec division where he implemented the new Metro Plus banner as well as the reusable grocery bags, now a standard in the industry. In 2008, he was appointed Vice-President, Marketing, Metro Inc. where he piloted the rebranding of the five conventional banners of the Ontario division to the Metro brand.
11011, Maurice-Duplessis Boulevard
Montreal, Quebec, H1C 1V6