Proudly Serving Customers from Coast to Coast


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Dollarama was founded by third-generation retailer and Canadian entrepreneur, Larry Rossy. It all started with one store, in Matane, Quebec, in 1992, and quickly grew over the next two decades to become a household name and shopping destination for Canadians from coast to coast.
Dollarama today is a recognized Canadian value retailer with well over 1,300 locations, led by Neil Rossy, fourth-generation retailer and member of Dollarama’s founding management team.
Dollarama aims to provide customers with a consistent shopping experience and compelling value, offering a broad assortment of general merchandise, consumables and seasonal items. All stores are corporately-owned and operated, and are conveniently located in metropolitan areas, mid-sized cities and small towns. Products are available in individual or multiple units at low, fixed price points.

We are a recognized Canadian value retailer with convenient locations in every corner of the country.


President and Chief Executive Officer, Dollarama Inc.

Board Member

Neil Rossy is a member of the Board of Directors of Dollarama Inc. since 2004 and serves as its President and Chief Executive Officer since May 1, 2016. Prior to being appointed to this office by the Board of Directors, he had served as Chief Merchandising Officer of Dollarama since 2010. With the company since its inception in 1992, he has been involved in all aspects of Dollarama’s business, supply chain and day-to-day operations. Over the last two decades, Neil Rossy has played an increasingly important role in strategic decisions related to warehousing and distribution, direct sourcing, brand identity, product development and merchandising innovations that define Dollarama and underpin its success. He is a graduate of Queen’s University.

Head Office

5805 Royalmount
Montreal QC H4P0A1